How To Publish A Post On LinkedIn

The post How To Publish A Post On LinkedIn appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

Are you a confident blogger? Then you should publish LinkedIn posts on a regular basis. These are different to status updates where you share links and images. Publishing posts is about longer content that addresses a problem people have and establishes you as an expert with some answers. Don’t just sell in your LinkedIn published… Continue reading

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How To Publish A Post On LinkedIn
Source: Great Feeds From Around The Web

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Google Business Listing Scammers Hit The UK

The post Google Business Listing Scammers Hit The UK appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

One of my clients emailed me about a call informing them that your Google listing will expire today. I called the number and eventually got a call back. Online Content Management Services say that they are in partnership with Google and that by paying them £249 per month, your business will show up in the… Continue reading

The post Google Business Listing Scammers Hit The UK appeared first on Lollipop Local: SEO Services | Social Media Optimisation.


Google Business Listing Scammers Hit The UK
Source: Great Feeds From Around The Web

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How Long Should It Be? [INFOGRAPHIC] For Social Media Users Everywhere

The post How Long Should It Be? [INFOGRAPHIC] For Social Media Users Everywhere appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

Buffer and SumAll have produced a great infographic with the the answer to the often asked question How Long Should It Be? as it applies to social media. Whether you’re talking blog titles, tweets, youtube video lengths, slideshare durations, this image has the answers. Need answers about Blogging, SEO, Social Media, Google Analytics, Adwords? Book… Continue reading

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How Long Should It Be? [INFOGRAPHIC] For Social Media Users Everywhere
Source: Great Feeds From Around The Web

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Virtual Admin vs Social Media Virtual Assistant

A virtual admin is someone who helps out with typing and other office-related skills, catching the overflow without actually being based in your office.

A social media virtual assistant performs a somewhat different role. S/he is responsible for maintaining your online presence. The traditional PR role with some added oomph from the addition of online social media.

"social-media-virtual-assistant"The aim of all these interactive tools is to reach out to people and share your product or service in a fun way. Jo Dodds described it brilliantly recently when she coined the 3 ‘C’s – Connection, Conversation and Commitment. Getting to know people and building relationships by providing useful information and other help.

The main thrust of both Twitter and Facebook is regular status updates. Some of these can be personal but others should be informative statements or useful links that relate to your business or niche and so will require online research. Few business owners have the time to oversee the routine running of their companies AND look up relevant facts to entertain and engage with their social media audience.

Ensuring that all Direct Messages on Twitter, Facebook and any other platforms are answered promptly or possibly merely filtering out any spam so that the business owner can see the wheat from the chaff to be able to respond personally. Decluttering and organising using human intuition rather than a software program to eliminate the unnecessary, so that the task is nowhere near as overwhelming as it would first appear.

By identifying a series of accepted responses to certain questions/comments, the SMVA can deal with the regular day-to-day customer service-based interactions, leaving the business owner the luxury of more time to address any more complicated enquiries. If s/he wishes to participate more often in one media, the SMVA takes up the slack in the others but, because all responses have been pre-agreed, the transition is seamless.

The content and replies on any website blogs, Facebook Fan or Group pages, Youtube or Flickr accounts should also come under the remit of the SMVA, where the goal is to make sure that the same visual and verbal message is distributed across all media.

The social media virtual assistant also keeps abreast of technological developments in terms of both software and which platforms are relevant to and most effective for the promotion of the business, ensuring that the company website is bookmarked, publicised and generally brought to the attention of as many interested potential customers as possible but without aggressively shoving up their nose.

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