How To Write Testimonials

What Does Google Like?

I’ve written before about the holy trinity of the Google Caffeine algorithm – Content, Backlinks and Activity – these are vital to persuading the Google spiders that your site is worth pushing up the rankings for your chosen keywords.

Having testimonials praising your work/service/product is a great way to show that, not only do you provide a great service, but that people are reading and interacting with your site. Happy clients should be encouraged to register their satisfaction on your website.

How To Write Testimonials

However, your satisfied customers need to know how to write testimonials that will encourage prospective clients to pick up the phone but also please the Google spiders. It is not enough for your regular patrons to express their gratitude in monosyllabic superlatives. ‘Great’, ‘Fabulous’ and ‘Outstanding’ are wonderful in a face-to-face reference but, for the purposes of local search engine optimisation, they are far too generalised and, therefore, meaningless.

Any review needs to be a complete sentence which includes a few of the keywords that relate to the site/service/product/industry in question. So, whether it’s a massage that sorted out your injury, a website design service that drove traffic to your business or a yoga class that you enjoyed, those specific words need to be mentioned in the testimonial in order for the comment to be indexed in the correct place by Google. However, care should be taken to ensure that the wording does not seem too contrived as this will lose credibility with the search engines – it isn’t always necessary to be geographically or product specific at all times. For example, you don’t have to specify the type of massage or yoga every time you mention those generic terms.

And, as with any content search engine optimisation, all accompanying pictures should also include relevant keywords in their ‘alt’ tag.

Done with care and combined with great content and relevant backlinks, the writing of testimonials can be a key part of your local SEO strategy.

Having said all that, you should not overload the site with such praise – five to seven should be sufficient – and any additional testimonials should be directed towards some of the free local listing or social search sites on which you are listed, such as Yelp, Free Index or Qype. Some business owners even offer some form of incentive to encourage their clientele to do this – 10% off on their next visit, that sort of thing.

Computer-savvy customers can also be persuaded to ‘like’ your fan page on Facebook, tweet the url of your website on Twitter and bookmark informative pages or posts on social media sites like Stumbleupon, Digg or Delicious.

Great service is no longer about being personally thanked vocally or by letter, it’s getting your expertise out to the wider audience and, if your clients know how to write testimonials effectively, these can really help your Google ranking.

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My Voucher Codes

National discount voucher website company, myvouchercodes.co.uk are starting a ‘local’ page which will show the geographical locations of a number of selected small businesses who are offering special offer discounts to attract new customers.

Take a look and see if there’s something of interest in your area.

The listings for Southend are being put together as we speak.

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Creating Website Content for Small Business Customer Relationship Management

Despite what some experts may tell you, engaging in social media marketing for business will not produce results quickly. This is a long-term game with connections being made and interaction being undertaken.

However, one of the main problems is learning exactly what to say to promote small business customer relationship management on Twitter. You only have 140 characters and, as I’ve mentioned before, endlessly Tweeting uplifting but recycled quotes is going to become tiresome. This is why you need to utilise a blog or RSS feed for creating website content that is interesting and informative which can then be referred to via a link in a Tweet or Facebook status update.

As a writer, with a bit of research, I can produce relevant articles that address the needs of a website’s audience but this should also be accompanied by a mixture of other transmission methods because not everyone learns effectively through the same type of media. This is why content creation should involve video, audio as well as written posts. Sometimes, it is possible to just transpose my own writing into audio or visual media but at others I need to be a curator – searching the internet for information that will appeal to the website’s audience, whether it be by links, utilising article directories, retweets or rewriting less well composed articles to better relate the ideas.

The next area to be addressed is the question of frequency. How often do you need to post to satisfy both your reader and the Google algorithm’s need for refreshed content. You don’t want to come across as just another marketer by overloading people with useless information, but you don’t want to give the impression that furnishing your site with new content is low on your list of priorities.

And, finally, quality control. It’s all very well having software and automation in the form of RSS feeds, but you need to check what’s being submitted in your/your client’s name prior to publication. You must watch the videos and read the articles that you are offering to your audience as informative content on your client’s behalf. Vet everything, as poorly written content or bad advice will not reflect well and could damage your site’s reputation rather than enhance it.

The best advice when creating website content is to choose your output carefully to ensure that you become a trusted source of valuable information and drip-feed its release.

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Learn Twitter for Small Business Customer Relationship Management

One of the big problems with social media is over-hype. Online marketers insist that this is the greatest marketing tool for getting access to potential customers online and small business customer relationship management but they persist in making the same mistakes over and over again. They don’t take the time to learn Twitter and to run a campaign that successfully utilises social media marketing for business, this is vital.

Auto-follow is the biggest no-no. If someone follows you, you don’t necessarily need to follow them. It really depends what sort of Tweeter they are because so many auto-followers do so only to be able to send you thousands of sales messages. They are not interested in clicking links to your sales pages or even reading tweets about your life. And that’s why programs that encourage you to auto-follow and strategies that rely on such programs are doomed to failure.

Reading ‘How To Out-Socialise the Gurus on Twitter and Other Social Media’ by Marty Bradfield (c) 2010 Onlíne Marketing Bootcamp, he talks about how mass marketers are focussed solely upon themselves, whereas those who use social media tend to be social marketers who are dedicated to building and nurturing social relationships with people with whom they would like to do business.

Here’s how he encourages us to learn how to use Twitter in the right way:

The first step to mastering social media marketing is to learn how to attract people. Auto-follow will not ever work towards that end. In order to attract people who want to follow you, you must inspire them to want to follow you.

It is funny when I watch the people who are trying to market themselves on Twitter.

Some of those people will send out an endless supply of quotes, trying to convince you of their value, because they have said something clever through the words of another person.

Others will send out sales message after sales message hoping to attract your business.

"learn-twitter"Still others will try to win your support by focusing on key words. They want to treat Twitter as if it were search engine driving traffic to their website.

Some Twitter users will make certain to include a link with every tweet. The smarter of the lot will only link to information. The more shallow of the group will only link to sales pages.

And finally, there are those who are probably smarter than all of us put together. They are the ones who provide a mix of content. Sometimes, they will give us a link to information. Sometimes, they will link us to the sales page. At other times, they will share quotes and news headlines. And in all cases, they will socialize with their followers, asking about things important to their followers and sharing their personal lives with those who ask.

The Lesson To Take From This Article

Social media marketing works best, when the marketer who is attempting to use it, remembers that first and foremost it is a platform to socialize with other people.

Why do people follow YOU on Twitter?

They follow you, because there is something about you and what you say that appeals to them at a very human level.

If you want to win in the Social Media element, be human and don’t be afraid to socialize with your friends and acquaintances.

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Social Media Marketing For Business

A 2009 survey by Alterian discovered that 66% of companies will be investing in social media marketing for business strategy in 2010.

Listening first and then communicating and engaging have become “musts” for any successful social media campaign and a large proportion of those companies plan to utilise more than 20% of their traditional direct marketing budget in social media.

However, it’s all very well saying that but how should a small local business get the best out of any social media interaction? We know that just bombarding potential customers with direct messages or continually linking to products just turns their attention away so what’s the best method of engaging and connecting?

Here’s a great post that talks about how to integrate social media marketing for business with traditional advertising methods.

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