Facebook Attribution: View Top Sources for Conversions

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “a more holistic view of the customer journey, both on and off Facebook.” “Holistic” is a fancy way of saying “complete.” Essentially, Facebook Attribution helps you get a more complete view of what people are doing on and off of Facebook. I wrote a thorough guide on this tool a few weeks back, but I wanted to highlight how Facebook Attribution truly shines in this area. Top Sources opened my eyes. Let me give you an example… Facebook Attribution: Top Sources Your Facebook Ads Manager helps you…
Facebook Attribution: View Top Sources for Conversions
Source: Great Facebook Feeds From Around The Web

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How to Edit a Facebook Ad and Retain Social Proof

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research. There’s a lot to cover here. Let’s take a closer look at the actual problem and how it’s solved for published and unpublished posts. Editing Ads: What’s the Problem? You start an ad. It’s doing…
How to Edit a Facebook Ad and Retain Social Proof
Source: Great Facebook Feeds From Around The Web

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How I Used Facebook Lead Ads to Create a Quiz

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz. First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad. I balked, knowing that it wouldn’t be as dynamic as what I wanted to do. A few weeks later, I was inspired to try it out. Now…
How I Used Facebook Lead Ads to Create a Quiz
Source: Great Facebook Feeds From Around The Web

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Facebook Account Optimization and Organization Techniques

It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. You wake up every morning poised for disaster. Perhaps one or all of these thoughts races through your head: “something doesn’t seem to be working as well as it was last week,” “accounts aren’t spending what they should be right now,” or “my campaigns are tanking, the client is going to fire us.”  But wait… as Michael Scott from Dunder Mifflin would say, are we really at threat level midnight?! In all honesty, probably not, but that…
Facebook Account Optimization and Organization Techniques
Source: Great Facebook Feeds From Around The Web

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Why I Turned Off My Facebook Messenger Bot

During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off. This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug. There are plenty of good reasons to have your own bot. You will have no problem finding examples of success stories of brands using them in productive and even profitable ways. But there are potential pitfalls that you need to be prepared for. Messenger…
Why I Turned Off My Facebook Messenger Bot
Source: Great Facebook Feeds From Around The Web

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