Can You No Longer Schedule Facebook Page Posts?

During the past week, I’ve received multiple complaints from marketers who are currently unable to schedule their Facebook Page posts. I’ve checked my pages, and I see the same. As you can see in the screenshot above, I can only publish now, backdate, or save the post as a draft. I am going to assume that this is a bug because there’s virtually no good reason to remove this capability. To make it weirder, some have told me that they can still schedule posts. This is likely going to be fixed quickly. But, if you rely heavily on scheduling content…
Can You No Longer Schedule Facebook Page Posts?
Source: Great Facebook Feeds From Around The Web

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Facebook Lead Forms No Longer Available with Instant Experience

Things change quickly. Usually, I have the pleasure of writing about new Facebook Advertising features. Unfortunately, this post is about the removal of a feature. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. As part of this, the advertising goals available for Lead Forms have also changed. What Has Changed In a help center article related to Lead Ads and Instant Experiences, Facebook has shared that all ads using Lead Forms now can only be paired with the Lead Generation objective. Here is Facebook’s update message from the help center: What This…
Facebook Lead Forms No Longer Available with Instant Experience
Source: Great Facebook Feeds From Around The Web

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Add a Poll to Facebook Video Ads and Posts

Facebook marketers are always looking for ways to create content that people actually want to engage with. Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll Here’s an example of a video post that I created on my page that includes a poll within it (click the link to engage with the poll yourself — polls don’t appear in embeds). The poll comes up at about 19 seconds. If you missed it, the poll question…
Add a Poll to Facebook Video Ads and Posts
Source: Great Facebook Feeds From Around The Web

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How to Create Custom Metrics in Facebook Ads Reporting

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. What do you do? If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required. You can now create custom metrics inside Facebook Ads Reporting. Here’s how… Access Ads Reporting First, understand that Facebook Ads Reporting is not the same thing as the base reporting in Facebook Ads Manager. It’s often confused. You may not…
How to Create Custom Metrics in Facebook Ads Reporting
Source: Great Facebook Feeds From Around The Web

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Facebook Search Placement for Ads

I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. It turns out that this is part of a test that began late last year for select advertisers. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. If you’ve advertised long enough on Facebook, you may recall Sponsored Results, Facebook’s first stab at search ads. Well, that was seven years ago, and the option never got off the ground. While I have the Search placement option, there is still plenty I don’t know. But I did reach out to…
Facebook Search Placement for Ads
Source: Great Facebook Feeds From Around The Web

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