How Campaign Budget Optimization (CBO) is Performing Around The World

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons In preparing for our upcoming course on CBO, I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning. Here’s the bottom line: no one has CBO completely figured out just…
How Campaign Budget Optimization (CBO) is Performing Around The World
Source: Great Facebook Feeds From Around The Web

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A Short Reference of Facebook One-Sheeter Guides

Advertising on Facebook and Instagram involves details which can seem complicated. To nurture skills, advertisers often look for simplified how-to instructions for topics, particularly to help them have conversations with people who are less involved with the details of Facebook advertising mechanics. Facebook occasionally releases “one-sheeter” reference documents. Often times, these new or amended resources are not heavily promoted. Typically, these take the form of a Facebook quick reference guide focused on a specific topic. These documents can be great references with clear, thoughtful design to communicate complex ideas in a succinct format. This short article will help provide an…
A Short Reference of Facebook One-Sheeter Guides
Source: Great Facebook Feeds From Around The Web

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The Value of Facebook Pixel Events

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training. SIGN UP HERE.] 1. Advanced Website Custom Audiences If you have the base pixel installed on your website, you can create audiences like… All…
The Value of Facebook Pixel Events
Source: Great Facebook Feeds From Around The Web

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How to Use the Facebook Pixel Event Setup Tool

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events. It’s really quite easy, no matter your technical expertise. Before we get to the juicy stuff of using…
How to Use the Facebook Pixel Event Setup Tool
Source: Great Facebook Feeds From Around The Web

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How to Duplicate a Saved Audience in Facebook Ads Manager

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here. What Are Saved Audiences? Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. This can be a serious time saver. The feature can also enable more detailed analysis, such as understanding audience overlaps. To access Saved Audiences, you’ll first need to access Facebook Business Manager, or, if you’re…
How to Duplicate a Saved Audience in Facebook Ads Manager
Source: Great Facebook Feeds From Around The Web

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