Change: Pages Can Join Facebook Groups

Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal. Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it. The Announcement On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses. The big change is this one for groups: …in the coming weeks, Pages will be able to participate in Facebook Groups and…
Change: Pages Can Join Facebook Groups
Source: Great Facebook Feeds From Around The Web

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The Difference Between Facebook Clicks

There are several variations of “clicks” found within your Facebook ad reports. Knowing — and not knowing — what they mean could vastly impact how you view results. Do you know the difference between Facebook clicks? After reading this post, you will have a clear understanding of the meaning of the following: Clicks (All) Link Clicks Outbound Clicks Landing Page Views CPC CTR Unique Clicks (all types) Ready? Let’s roll… Where to Find This Info Facebook has improved significantly in this area. You may not even realize how easy it is to find this info. If you’re ever uncertain about…
The Difference Between Facebook Clicks
Source: Great Facebook Feeds From Around The Web

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How to Target Referral Traffic with Facebook Ads

Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic. How much of your traffic comes from Google? From Instagram? From somewhere else? Are the behaviors, needs, and expectations of these people different from your typical visitor? Knowing the referral source could allow you to create advertising that caters specifically to their needs. I have admittedly long taken for granted that not everyone has the ability to create referral Custom Audiences. I’ve been able to do this for years. It’s not because I have access…
How to Target Referral Traffic with Facebook Ads
Source: Great Facebook Feeds From Around The Web

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Facebook Campaign Budget Optimization Becomes Fixed Default

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. In short, you will no longer be able to set a daily or lifetime budget at the ad set level. Let’s dig into the details of what this means… The Announcement Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. The two key takeaways: Your new and existing campaigns will start to move to Campaign…
Facebook Campaign Budget Optimization Becomes Fixed Default
Source: Great Facebook Feeds From Around The Web

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How to Manage Facebook Ad Frequency

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. But I wanted to focus on some specific ways that you can manage it. Let’s take a closer look… FIRST: Defining “High Frequency” Before we get started, we need to start with a definition of “high frequency.” I want to stress, as Lucas did previously, that there isn’t a set number of times reached over a…
How to Manage Facebook Ad Frequency
Source: Great Facebook Feeds From Around The Web

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