Optimize Facebook Dynamic Product Ads The Right Way

Dynamic Product Ads are magical. We know the flow. A user visits a website or adds a product to cart. Then they don’t purchase. Finally, we show them an ad of that specific product and complete the sale. Many of us have this setup and it keeps on working. It’s a win-win because the advertisements aid in completing purchases and ensure the user sees a high-quality, relevant ad. But did you know that Dynamic Ads can also be used for prospecting? They can help find new customers based on online behavioral modeling. You can also use dynamic copy in prospecting…
Optimize Facebook Dynamic Product Ads The Right Way
Source: Great Facebook Feeds From Around The Web

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Turning Facebook Analytics Into Action

<!– I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. It feels like we're on defense. We're trying to stay on top of all the latest news while also defending the company and our profession to family, friends, and clients because many of them simply do not understand how Facebook advertising works and what Facebook does with user data. And you know what? Their frustration is warranted. We should all be able to describe and understand what any…
Turning Facebook Analytics Into Action
Source: Great Facebook Feeds From Around The Web

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Facebook Responds: No More Partner Categories Targeting

The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Let’s take a closer look at what Partner Categories are/were, what this means for advertisers, and why this is happening now… What Are/Were Partner Categories? I first wrote about Partner Categories in 2013, so this form of targeting has been around for more than five years now. The easy explanation for Partner Categories is targeting that Facebook can’t surface itself without the…
Facebook Responds: No More Partner Categories Targeting
Source: Great Facebook Feeds From Around The Web

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Social Media and HolidayMakers – A Home Security Checklist

Loving this great infographic from Spy Alarms.

As everyone starts talking about skiing, snowboarding or lying in the sun somewhere exotic, the countdowns to departure appear on Facebook.

Then, once they’re on foreign soil, the photographic updates keep us all informed about the jolly time that is being had.

Sadly, it’s not only their friends who are being alerted to the fact that their home is empty.

A survey by one of the big insurance companies a couple of years ago showed that for the average Facebook user, 66 strangers were actually viewing their status updates because they had agreed to become friends with all sorts of people that they didn’t actually know at all.

Make your Facebook profiles private, people, and then see this infographic for ways to look out for your home security whilst you’re away. Continue reading Social Media and HolidayMakers – A Home Security Checklist

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