Facebook Search Placement for Ads

I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. It turns out that this is part of a test that began late last year for select advertisers. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. If you’ve advertised long enough on Facebook, you may recall Sponsored Results, Facebook’s first stab at search ads. Well, that was seven years ago, and the option never got off the ground. While I have the Search placement option, there is still plenty I don’t know. But I did reach out to…
Facebook Search Placement for Ads
Source: Great Facebook Feeds From Around The Web

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What to Do if Your Facebook Ad is Stuck in Review

There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday. Just enough time to get an extra four or five days of promotion. I didn’t think much of the “last-minute” approach to this campaign. I rarely have any issue with getting ads approved — and approved quickly.…
What to Do if Your Facebook Ad is Stuck in Review
Source: Great Facebook Feeds From Around The Web

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Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram

I’m an old guy when it comes to Facebook advertising. I’ve been doing it for a long time. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side. Ad rejections are rare for me. When they happen, it’s almost always for the same reason — and it’s almost always because my ad was flagged incorrectly. I had an ad rejected last week, and my initial reaction was, “Okay, Facebook, you screwed up again.” But…
Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram
Source: Great Facebook Feeds From Around The Web

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4 Steps to Crank Up Your Facebook Ad Creative

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out.  Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things? How many new pieces of creative should we be testing?…
4 Steps to Crank Up Your Facebook Ad Creative
Source: Great Facebook Feeds From Around The Web

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A Curated List of Facebook Marketing Reference Guides

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. Fortunately, for advertisers who are in need of case studies, best practice guides, tips, resources, updates, and industry-specific information, Facebook offers a trove of helpful information presented in visually-appealing formats. After I put together A Short Reference of Facebook One-Sheeter Guides, I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general. Sometimes, an advertiser simply needs some pre-built documentation for themselves, or to help educate colleagues, clients, or partners about a specific topic. Below,…
A Curated List of Facebook Marketing Reference Guides
Source: Great Facebook Feeds From Around The Web

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