Facebook Lead Ads and Organic Distribution

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Today, let’s take a closer look at this as it relates to Facebook lead ads. Lead Ads Distribution When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. In some cases, this may be fine — even preferred. In most cases, though, advertisers may be surprised that this is happening. When creating your form, toggle over to the (often ignored) “Settings” tab. As you can see in the screengrab above, Facebook limits the audience…
Facebook Lead Ads and Organic Distribution
Source: Great Facebook Feeds From Around The Web

Share this:

How to Edit the Facebook Ad Destination URL by Placement

There are reasons you may want to edit your Facebook ad destination URL by placement. It’s an option that helped me dig deeper into some suspicious results, and I wanted to share the experience with you. When an ad suddenly shifted in performance, I took a closer look and noticed that a high percentage of traffic was going to the Audience Network placement. That, by itself, may not be a problem. But I’m a longtime skeptic of the placement, so I wanted to dig deeper. The campaign in question was using several placements, so I was unable to isolate the…
How to Edit the Facebook Ad Destination URL by Placement
Source: Great Facebook Feeds From Around The Web

Share this:

Facebook Ads and the Magic Bullet

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? There are reasons your ads aren’t succeeding. There are things that you can do. But understand… There is no magic bullet. Let’s first talk about the many reasons your ads may be failing before we get to what you can do about it. 20 Reasons Your Ads are Failing “Why aren’t my ads working?” It’s a question we get a lot. There are so many potential reasons why. Let’s discuss some…
Facebook Ads and the Magic Bullet
Source: Great Facebook Feeds From Around The Web

Share this:

The Solopreneur Project

Eight years ago, I was laid off for the second time in two years. I had no experience in starting a business. I didn’t even know that I wanted to start a business. All I knew was that I couldn’t remain at an employer’s mercy. I was the only source of income in a house of five as we raised three growing boys. The pressure was on. Stress was high. I was an emotional wreck. Eight years later, I remain the only source of income in my home. All of that income was earned as a business owner. It’s been…
The Solopreneur Project
Source: Great Facebook Feeds From Around The Web

Share this:

Hot Tips to Improve Your Instagram Ads

Instagram: Opinions Abound! Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. Other marketers have built their e-commerce businesses using Facebook ads and now they’re transitioning and adapting to integrate more Instagram ads into their marketing mix. Like everything with digital marketing, it’s an ever-evolving landscape, so staying on top of new products and trends is critical to…
Hot Tips to Improve Your Instagram Ads
Source: Great Facebook Feeds From Around The Web

Share this: