How to Duplicate a Saved Audience in Facebook Ads Manager

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here. What Are Saved Audiences? Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. This can be a serious time saver. The feature can also enable more detailed analysis, such as understanding audience overlaps. To access Saved Audiences, you’ll first need to access Facebook Business Manager, or, if you’re…
How to Duplicate a Saved Audience in Facebook Ads Manager
Source: Great Facebook Feeds From Around The Web

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How I Promoted My SMMW Speaking Session

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did How I Did It The Results I Saw Let’s dive in! My Ad I created a campaign that began the Monday prior to my session, giving me a little more than three days of promotion (I spoke on Thursday morning). I focused my targeting on people in the area…
How I Promoted My SMMW Speaking Session
Source: Great Facebook Feeds From Around The Web

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Understanding “Recently In” Facebook Ad Location Targeting

Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. I’ve written in detail about location targeting before. However, as with many topics, there is always room for more exploration. The “Recently In” target feature is one such area that deserves a bit more attention. The “Recently In” Target Feature As of this writing, Facebook has four primary location targets available. Facebook’s Help Article defines them as follows: Everyone in this location (default): This option allows you to reach people whose home or most…
Understanding “Recently In” Facebook Ad Location Targeting
Source: Great Facebook Feeds From Around The Web

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Facebook Ads Manager Changes: How to Keep Up

Facebook Ads Manager changes constantly. It is dynamic, with users seeing regular roll-outs of new features. Keeping track of these changes can be a challenge! We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. Why Facebook Ads Manager Changes Are Important Digital advertising is an area of regular changes; some huge and some small. Keeping up can be important, not only to ensure that you take advantage…
Facebook Ads Manager Changes: How to Keep Up
Source: Great Facebook Feeds From Around The Web

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What Musicians Can Teach Business Owners About Social Media?

what can musicians teach business ownersFrom the time my son, Toby, was 10 years old, he knew he wanted to be an Irish folk musician.

Being a young man from Essex, this was rather a niche ambition.

He had been taken to a Kate Rusby concert in London by his dad and a neighbour. After the performance, Glen took Toby backstage to meet the band. Neither his dad nor I would ever have done that!

The band members welcomed Toby with open arms and let him try all their instruments. His hands were so small that he couldn’t reach the holes on any of the Irish low whistles but he loved the sound. Continue reading What Musicians Can Teach Business Owners About Social Media?

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