A Survey of Targeted Facebook Ad Users [Results]

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I decided to run my own experiment to survey those I was targeting. The results are pretty interesting! In this post, I wanted to share the results of that survey and what they mean to me. The Experiment First, a quick refresher. I’m running a Facebook ad that sends people into a Messenger conversation. The goal is to learn more about the people seeing my ad. Within the Messenger portion, I asked the following questions: How advanced do you consider yourself as…
A Survey of Targeted Facebook Ad Users [Results]
Source: Great Facebook Feeds From Around The Web

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The Limitations of the Boost Button

I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button. Facebook throws it at you every time you drop a post on your Facebook page. It’s enticing. Facebook has actually done a good job of improving it. But, it’s not sufficient. It’s fine as an “easy button” for beginners. That’s all it’s meant to be. Because you’re missing so many features, so much functionality, and so many options behind…
The Limitations of the Boost Button
Source: Great Facebook Feeds From Around The Web

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Facebook Ads Inspect Tool: A Guide

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View), you’ll find it at the ad set level. While an ad set is selected, click the magnifying glass icon at the far right. That will open the Inspect Tool’s various charts and graphs. This information can help you diagnose issues related to auction competition, audience overlap,…
Facebook Ads Inspect Tool: A Guide
Source: Great Facebook Feeds From Around The Web

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How to Use Facebook Messenger Ads to Generate Leads

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone. But it’s a very good option for advertisers who struggle collecting leads the conventional ways. Create a Messenger Ad to Generate Leads At the campaign level, select the Messages objective. Set up targeting and placements as you normally would. Under Optimization, select Leads. Facebook will then show your ads to people most likely to generate leads. Between ad setup…
How to Use Facebook Messenger Ads to Generate Leads
Source: Great Facebook Feeds From Around The Web

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Example: Reach Optimization and Conversions

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach. It’s very effective at reaching a hot and engaged audience that is likely to provide results. Let’s take a closer look at what I’m doing with Reach and the results…
Example: Reach Optimization and Conversions
Source: Great Facebook Feeds From Around The Web

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