Facebook Ads Inspect Tool: A Guide

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View), you’ll find it at the ad set level. While an ad set is selected, click the magnifying glass icon at the far right. That will open the Inspect Tool’s various charts and graphs. This information can help you diagnose issues related to auction competition, audience overlap,…
Facebook Ads Inspect Tool: A Guide
Source: Great Facebook Feeds From Around The Web

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How to Use Facebook Messenger Ads to Generate Leads

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone. But it’s a very good option for advertisers who struggle collecting leads the conventional ways. Create a Messenger Ad to Generate Leads At the campaign level, select the Messages objective. Set up targeting and placements as you normally would. Under Optimization, select Leads. Facebook will then show your ads to people most likely to generate leads. Between ad setup…
How to Use Facebook Messenger Ads to Generate Leads
Source: Great Facebook Feeds From Around The Web

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Example: Reach Optimization and Conversions

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach. It’s very effective at reaching a hot and engaged audience that is likely to provide results. Let’s take a closer look at what I’m doing with Reach and the results…
Example: Reach Optimization and Conversions
Source: Great Facebook Feeds From Around The Web

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How to Use the Reach Objective for Website Remarketing

Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot. Thanks to Facebook’s constantly improving machine learning, the Conversion objective, using optimization for purchases, has become the go-to campaign objective for direct response advertisers. However, when implemented correctly, there is one campaign objective that is often overlooked for website remarketing: Reach. Why Use the Reach Objective? Before we cover how to create this type of campaign, we need to first understand why we are…
How to Use the Reach Objective for Website Remarketing
Source: Great Facebook Feeds From Around The Web

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UPDATE: Customize Facebook Ad Creative by Placement

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. Since this has evolved so much since then, I decided a new post was required to walk through how it works. The biggest update is the ability to customize creative for an existing Facebook post. We’re going to get to that. But, let’s start from the beginning… Why Customize Creative by Placement? The impulse is to create your ad for the news feed. You know that other placements exist. But, you just assume it will look fine in those cases, too. This…
UPDATE: Customize Facebook Ad Creative by Placement
Source: Great Facebook Feeds From Around The Web

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