How to Target Specific Mobile Devices on Facebook and Instagram

Facebook has a variety of targeting options. Knowing which to choose for specific scenarios can be confusing. In advertising, a specific product or service may only be relevant to owners of certain devices. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device. In this article, we’ll cover some tactics for…
How to Target Specific Mobile Devices on Facebook and Instagram
Source: Great Facebook Feeds From Around The Web

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Facebook Ads and the Learning Phase

You recently started a Facebook ads campaign. Your ads aren’t performing as well as you had hoped. Your impulse will be to make a change or stop the ads entirely. Instead, you may want to wait. Why? The Learning Phase. You need to get through it first. Until then, your ads won’t perform to their full capability. Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads.…
Facebook Ads and the Learning Phase
Source: Great Facebook Feeds From Around The Web

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Facebook Dynamic Formats and Ad Creative

Facebook has released an advertising feature for e-commerce companies that allows them to show different formats and creative to people based on what they’re most likely to respond to. It’s called Facebook Dynamic Formats and Ad Creative. Let’s take a closer look at what this is and how you can set it up. What Is Dynamic Formats and Ad Creative? This feature is for e-commerce brands with a product catalog, typically used for Dynamic Ads. It allows you to promote your products, but with different formats and ad creative depending on the audience. Dynamic Ads are similar, but in that…
Facebook Dynamic Formats and Ad Creative
Source: Great Facebook Feeds From Around The Web

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Facebook Ads and Multiple Text Options Feature

Facebook is rolling out a new ads feature that will make it easier to reach our intended audience with the best combination of primary text, title, and description using Multiple Text Options. This text variation feature isn’t a true A/B split test. It also isn’t the same as Dynamic Creative, though it certainly feels like a simplified version of it. Let’s take a closer look at how to use this, how it differs from Dynamic Creative, and some benefits and downfalls to consider. How Multiple Text Options Feature Works When you set up an ad, you may now see the…
Facebook Ads and Multiple Text Options Feature
Source: Great Facebook Feeds From Around The Web

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Facebook Ads Edits that Trigger the Learning Phase

Your Facebook ads campaign is working great. It’s profitable. Then, you decide to make an edit. Your ad set re-enters the learning phase, and everything goes to hell. I’ve been there. It’s frustrating. And when it happens, I’m so mad at myself for making the change. What is the learning phase? From Facebook: The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set — so performance is less stable and cost-per-action (CPA) is…
Facebook Ads Edits that Trigger the Learning Phase
Source: Great Facebook Feeds From Around The Web

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