How to Target Referral Traffic with Facebook Ads

Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic. How much of your traffic comes from Google? From Instagram? From somewhere else? Are the behaviors, needs, and expectations of these people different from your typical visitor? Knowing the referral source could allow you to create advertising that caters specifically to their needs. I have admittedly long taken for granted that not everyone has the ability to create referral Custom Audiences. I’ve been able to do this for years. It’s not because I have access…
How to Target Referral Traffic with Facebook Ads
Source: Great Facebook Feeds From Around The Web

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Facebook Campaign Budget Optimization Becomes Fixed Default

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. In short, you will no longer be able to set a daily or lifetime budget at the ad set level. Let’s dig into the details of what this means… The Announcement Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. The two key takeaways: Your new and existing campaigns will start to move to Campaign…
Facebook Campaign Budget Optimization Becomes Fixed Default
Source: Great Facebook Feeds From Around The Web

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How to Manage Facebook Ad Frequency

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. But I wanted to focus on some specific ways that you can manage it. Let’s take a closer look… FIRST: Defining “High Frequency” Before we get started, we need to start with a definition of “high frequency.” I want to stress, as Lucas did previously, that there isn’t a set number of times reached over a…
How to Manage Facebook Ad Frequency
Source: Great Facebook Feeds From Around The Web

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Facebook Attribution: View Top Sources for Conversions

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “a more holistic view of the customer journey, both on and off Facebook.” “Holistic” is a fancy way of saying “complete.” Essentially, Facebook Attribution helps you get a more complete view of what people are doing on and off of Facebook. I wrote a thorough guide on this tool a few weeks back, but I wanted to highlight how Facebook Attribution truly shines in this area. Top Sources opened my eyes. Let me give you an example… Facebook Attribution: Top Sources Your Facebook Ads Manager helps you…
Facebook Attribution: View Top Sources for Conversions
Source: Great Facebook Feeds From Around The Web

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How to Edit a Facebook Ad and Retain Social Proof

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research. There’s a lot to cover here. Let’s take a closer look at the actual problem and how it’s solved for published and unpublished posts. Editing Ads: What’s the Problem? You start an ad. It’s doing…
How to Edit a Facebook Ad and Retain Social Proof
Source: Great Facebook Feeds From Around The Web

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