Hot Tips to Improve Your Instagram Ads

Instagram: Opinions Abound! Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. Other marketers have built their e-commerce businesses using Facebook ads and now they’re transitioning and adapting to integrate more Instagram ads into their marketing mix. Like everything with digital marketing, it’s an ever-evolving landscape, so staying on top of new products and trends is critical to…
Hot Tips to Improve Your Instagram Ads
Source: Great Facebook Feeds From Around The Web

Share this:

Can You No Longer Schedule Facebook Page Posts?

During the past week, I’ve received multiple complaints from marketers who are currently unable to schedule their Facebook Page posts. I’ve checked my pages, and I see the same. As you can see in the screenshot above, I can only publish now, backdate, or save the post as a draft. I am going to assume that this is a bug because there’s virtually no good reason to remove this capability. To make it weirder, some have told me that they can still schedule posts. This is likely going to be fixed quickly. But, if you rely heavily on scheduling content…
Can You No Longer Schedule Facebook Page Posts?
Source: Great Facebook Feeds From Around The Web

Share this:

Facebook Lead Forms No Longer Available with Instant Experience

Things change quickly. Usually, I have the pleasure of writing about new Facebook Advertising features. Unfortunately, this post is about the removal of a feature. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. As part of this, the advertising goals available for Lead Forms have also changed. What Has Changed In a help center article related to Lead Ads and Instant Experiences, Facebook has shared that all ads using Lead Forms now can only be paired with the Lead Generation objective. Here is Facebook’s update message from the help center: What This…
Facebook Lead Forms No Longer Available with Instant Experience
Source: Great Facebook Feeds From Around The Web

Share this:

Add a Poll to Facebook Video Ads and Posts

Facebook marketers are always looking for ways to create content that people actually want to engage with. Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll Here’s an example of a video post that I created on my page that includes a poll within it (click the link to engage with the poll yourself — polls don’t appear in embeds). The poll comes up at about 19 seconds. If you missed it, the poll question…
Add a Poll to Facebook Video Ads and Posts
Source: Great Facebook Feeds From Around The Web

Share this:

How to Create Custom Metrics in Facebook Ads Reporting

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. What do you do? If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required. You can now create custom metrics inside Facebook Ads Reporting. Here’s how… Access Ads Reporting First, understand that Facebook Ads Reporting is not the same thing as the base reporting in Facebook Ads Manager. It’s often confused. You may not…
How to Create Custom Metrics in Facebook Ads Reporting
Source: Great Facebook Feeds From Around The Web

Share this: