How to Manage Facebook Ad Frequency

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. But I wanted to focus on some specific ways that you can manage it. Let’s take a closer look… FIRST: Defining “High Frequency” Before we get started, we need to start with a definition of “high frequency.” I want to stress, as Lucas did previously, that there isn’t a set number of times reached over a…
How to Manage Facebook Ad Frequency
Source: Great Facebook Feeds From Around The Web

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Facebook Attribution: View Top Sources for Conversions

Facebook quietly launched Facebook Attribution last month, a free tool that gives marketers “a more holistic view of the customer journey, both on and off Facebook.” “Holistic” is a fancy way of saying “complete.” Essentially, Facebook Attribution helps you get a more complete view of what people are doing on and off of Facebook. I wrote a thorough guide on this tool a few weeks back, but I wanted to highlight how Facebook Attribution truly shines in this area. Top Sources opened my eyes. Let me give you an example… Facebook Attribution: Top Sources Your Facebook Ads Manager helps you…
Facebook Attribution: View Top Sources for Conversions
Source: Great Facebook Feeds From Around The Web

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How to Edit a Facebook Ad and Retain Social Proof

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research. There’s a lot to cover here. Let’s take a closer look at the actual problem and how it’s solved for published and unpublished posts. Editing Ads: What’s the Problem? You start an ad. It’s doing…
How to Edit a Facebook Ad and Retain Social Proof
Source: Great Facebook Feeds From Around The Web

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How I Used Facebook Lead Ads to Create a Quiz

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz. First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad. I balked, knowing that it wouldn’t be as dynamic as what I wanted to do. A few weeks later, I was inspired to try it out. Now…
How I Used Facebook Lead Ads to Create a Quiz
Source: Great Facebook Feeds From Around The Web

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Facebook Account Optimization and Organization Techniques

It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. You wake up every morning poised for disaster. Perhaps one or all of these thoughts races through your head: “something doesn’t seem to be working as well as it was last week,” “accounts aren’t spending what they should be right now,” or “my campaigns are tanking, the client is going to fire us.”  But wait… as Michael Scott from Dunder Mifflin would say, are we really at threat level midnight?! In all honesty, probably not, but that…
Facebook Account Optimization and Organization Techniques
Source: Great Facebook Feeds From Around The Web

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