Understanding “Recently In” Facebook Ad Location Targeting

Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. I’ve written in detail about location targeting before. However, as with many topics, there is always room for more exploration. The “Recently In” target feature is one such area that deserves a bit more attention. The “Recently In” Target Feature As of this writing, Facebook has four primary location targets available. Facebook’s Help Article defines them as follows: Everyone in this location (default): This option allows you to reach people whose home or most…
Understanding “Recently In” Facebook Ad Location Targeting
Source: Great Facebook Feeds From Around The Web

Share this:

Facebook Ads Manager Changes: How to Keep Up

Facebook Ads Manager changes constantly. It is dynamic, with users seeing regular roll-outs of new features. Keeping track of these changes can be a challenge! We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. Why Facebook Ads Manager Changes Are Important Digital advertising is an area of regular changes; some huge and some small. Keeping up can be important, not only to ensure that you take advantage…
Facebook Ads Manager Changes: How to Keep Up
Source: Great Facebook Feeds From Around The Web

Share this:

What Musicians Can Teach Business Owners About Social Media?

what can musicians teach business ownersFrom the time my son, Toby, was 10 years old, he knew he wanted to be an Irish folk musician.

Being a young man from Essex, this was rather a niche ambition.

He had been taken to a Kate Rusby concert in London by his dad and a neighbour. After the performance, Glen took Toby backstage to meet the band. Neither his dad nor I would ever have done that!

The band members welcomed Toby with open arms and let him try all their instruments. His hands were so small that he couldn’t reach the holes on any of the Irish low whistles but he loved the sound. Continue reading What Musicians Can Teach Business Owners About Social Media?

Share this:

How My Evergreen Facebook Campaign Works

How do you keep a campaign fresh? You make sure that the audience it reaches is perpetually fresh. You can do this with an evergreen Facebook campaign. I’ve been using this approach since 2015. It still works today. An evergreen Facebook campaign can utilize one ad or dozens of ads. It can be shown to each user for a handful of days or several weeks. It can be as simple as a single track or it can send people down different tracks depending on how they interact with it. The possibilities are endless. But I wanted to give you an…
How My Evergreen Facebook Campaign Works
Source: Great Facebook Feeds From Around The Web

Share this:

Change: Pages Can Join Facebook Groups

Did you miss it? In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal. Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it. The Announcement On February 7, Facebook wrote an announcement about changes coming to messaging and groups for businesses. The big change is this one for groups: …in the coming weeks, Pages will be able to participate in Facebook Groups and…
Change: Pages Can Join Facebook Groups
Source: Great Facebook Feeds From Around The Web

Share this: