So many of my clients ask me why I keep banging on about having a blog on their website.
And I hear so many excuses – not having time, not having anything interesting to say, etc., etc.
The truth is that it’s vital to have a blogs on websites because you, as the writer, are an expert in your field and you can provide valuable information to help other people.
Not only that, if you do the posts correctly, you can improve your website’s ranking in Google by using the right keywords and providing changing content on your site.
Jo Dodds explains it really well here in her guide to social media blogging