Horrible Comments On Your Fire & Security Facebook Page & How To Cope

Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it’s open season on your Fire & Security business.

I’m not talking about people who may have a genuine customer service issue that they feel is not being handled effectively through your usual channels.

Complaints about late engineers or faulty alarm systems MUST be dealt with quickly and sensitively. AND learned from so any future unhappiness is dealt with before any customer feels the need to take it to social media.

Read more at https://inbound.lollipoplocal.co.uk/inbound-blog/horrible-comments-on-your-fire-security-facebook-page-how-to-cope

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The #1 Mistake Fire & Security Companies Make on Facebook

You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.

Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!

Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…

And then you wonder why you get very few enquiries.

What’s going on, Facebook???!!!

Read more at https://inbound.lollipoplocal.co.uk/inbound-blog/the-1-mistake-fire-security-companies-make-on-facebook

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Could A Fire & Security Competitor Steal Your Customers via LinkedIn?

One of the questions I get asked most often by Fire & Security personnel is can a competitor could steal your customers via LinkedIn.

When you accept connection requests from both customers AND competitors, there is always that chance. Even if you hide your list of connections.

BUT the truth is.

Even if you don’t connect with your competition, there are other ways that they could see your customers. And potentially steal them.
Read more at https://inbound.lollipoplocal.co.uk/inbound-blog/could-a-fire-security-competitor-steal-your-customers-via-linkedin

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South East Business Boost- Growth Grants & Workshops Funded By The EU

Don’t be held back by a lack of funds! South East Business Boost launched the last tranche of EU funding that will be available to businesses in the South East back in October.

And Lollipop Local’s digital marketing experts are proud to be helping to promote this with a new website and social media campaign. There’s £2.5m to give away!

Growth Grants

south-east-business-boost-1env-growth-grantSouth East Business Boost has experienced Business Advisors primed and ready to help start-ups to find their feet and ambitious SMEs take their business to the next level. If you’re a small to medium sized business based in Essex, Kent or East Sussex you could receive a grant of between £1,000 and £10,000. A grant is not a loan! They don’t have to be paid back.

Register your interest here and take the quiz to find out if you are eligible.

From new equipment and machinery to new technology and processes, if it helps your business to GROW then you could reclaim 30% of the total cost up to a maximum grant of £10,000.

Case Studies – Growth Grants In Action

Here’s how 1env solutions, E. Christian & Co and Hoppily found the process.

Free Business Support

boost-your-south-east-business-take-offThere is also FREE one to one support and advice on how to GROW both fledgeling and established businesses. This is ideal for your business if you:

  • are not eligible for the SEBB Capital Grant
  • need advice prior to applying for the grant
  • need a business coach/consultant, mentoring or just a fresh pair of eyes

Tailored to your circumstances, this training has an average value of £1,000 and contributes CIPD points for your staff development.

Popular workshops include:

  • Introduction to Project Management
  • Finance for non-finance managers
  • HR for non-HR managers

Complete the form on this page to find out more

The South East Business Boost Programme has been part funded by the European Regional Development Fund 2014-2020. It is a Partnership between Essex County Council, Kent County Council, East Sussex County Council, Southend-on-Sea Borough Council, and Thurrock Council.

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LAST CHANCE TO GET £4K to Bring Your Digital Marketing In-House

I am reminded that Essex County Council are still promoting a funding programme for Essex businesses which is finishing on 31 March 2016.

The Digital Skills for Growth programme enables Essex businesses to receive up to £4,000 for each employee they hire to go towards developing their digital skills. As long as the employee is an Essex resident and going into a digital based role, they can cover 70% of the course fee for any training that will enhance their skills and help your business to grow.

Recruit or promote a digital marketer

Yes, you heard that right!  If you employ a person to take on your digital marketing, you can get £4000 worth of FREE training – providing you stump up the remaining 30%.

An alternative is to move an existing employee into the Digital Marketing role and take on a new employee to fill that existing employee’s role.  Yes, you are still eligible for a grant to cover 70% of any training costs.

Who can train your digital marketing employee?

The types of courses which are covered by the funding include:  Digital Marketing, Social Media and SEO and, of course, Lollipop are your favourite local supplier for all of these.

What industries can apply for the Digital Skills for Growth funding?


LAST CHANCE TO GET £4K to Bring Your Digital Marketing In-House
Source: Lolly Feed

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