Make A 5% Increase In Your Fire & Security Customer Retention To Yield A 25-95% Increase In Profits
Why is it that Fire & Security customer retention is not being discussed by more UK directors?
The majority of your sales people tell me that:
“most of our work comes from existing customers and word of mouth referrals”.
So it sounds to me like it’s hugely important to keep your existing customers sweet. They’re the golden goose that keeps most Fire & Security companies going.
Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it’s open season on your Fire & Security business.
I’m not talking about people who may have a genuine customer service issue that they feel is not being handled effectively through your usual channels.
Complaints about late engineers or faulty alarm systems MUST be dealt with quickly and sensitively. AND learned from so any future unhappiness is dealt with before any customer feels the need to take it to social media.
Read more at https://inbound.lollipoplocal.co.uk/inbound-blog/horrible-comments-on-your-fire-security-facebook-page-how-to-cope
You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.
Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!
Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…
And then you wonder why you get very few enquiries.
What’s going on, Facebook???!!!
Read more at https://inbound.lollipoplocal.co.uk/inbound-blog/the-1-mistake-fire-security-companies-make-on-facebook
One of the questions I get asked most often by Fire & Security personnel is can a competitor could steal your customers via LinkedIn.
When you accept connection requests from both customers AND competitors, there is always that chance. Even if you hide your list of connections.
BUT the truth is.
Even if you don’t connect with your competition, there are other ways that they could see your customers. And potentially steal them.
Read more at https://inbound.lollipoplocal.co.uk/inbound-blog/could-a-fire-security-competitor-steal-your-customers-via-linkedin
Don’t be held back by a lack of funds! South East Business Boost launched the last tranche of EU funding that will be available to businesses in the South East back in October.
And Lollipop Local’s digital marketing experts are proud to be helping to promote this with a new website and social media campaign. There’s £2.5m to give away!
South East Business Boost has experienced Business Advisors primed and ready to help start-ups to find their feet and ambitious SMEs take their business to the next level. If you’re a small to medium sized business based in Essex, Kent or East Sussex you could receive a grant of between £1,000 and £10,000. A grant is not a loan! They don’t have to be paid back.
Register your interest here and take the quiz to find out if you are eligible.
From new equipment and machinery to new technology and processes, if it helps your business to GROW then you could reclaim 30% of the total cost up to a maximum grant of £10,000.
Case Studies – Growth Grants In Action
Here’s how 1env solutions, E. Christian & Co and Hoppily found the process.
Free Business Support
There is also FREE one to one support and advice on how to GROW both fledgeling and established businesses. This is ideal for your business if you:
- are not eligible for the SEBB Capital Grant
- need advice prior to applying for the grant
- need a business coach/consultant, mentoring or just a fresh pair of eyes
Tailored to your circumstances, this training has an average value of £1,000 and contributes CIPD points for your staff development.
Popular workshops include:
- Introduction to Project Management
- Finance for non-finance managers
- HR for non-HR managers
Complete the form on this page to find out more
The South East Business Boost Programme has been part funded by the European Regional Development Fund 2014-2020. It is a Partnership between Essex County Council, Kent County Council, East Sussex County Council, Southend-on-Sea Borough Council, and Thurrock Council.