UK Manufacturers have not embraced digital marketing. Many have out of date websites or no website at all. Clearly, these companies are missing an opportunity to eek out a competitive advantage over the many manufacturing Luddites stuck in the 20th century!
The trouble is, even those companies who have a modern website are struggling to use their website effectively. All too often UK manufacturers follow the competition rather than strive to be leaders of the pack. Again there’s an advantage to be had, a competitive differentiation advantage. This blog post gives you simple to use tips that will make YOU stand out from the competition.
Competitive differentiation – manufacturers must STOP copying!
Source: Lolly Feed