Example: Reach Optimization and Conversions

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach. It’s very effective at reaching a hot and engaged audience that is likely to provide results. Let’s take a closer look at what I’m doing with Reach and the results…
Example: Reach Optimization and Conversions
Source: Great Facebook Feeds From Around The Web

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