Facebook Ads and the Importance of Traffic

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences. You split test every possible variable. And yet, you struggle to get the results that you want. The missing variable to your strategy: Run ads with the sole purpose of driving traffic. I’m not talking about optimizing for link clicks or landing page views when sending people to a sales page. I’m talking about…
Facebook Ads and the Importance of Traffic
Source: Great Facebook Feeds From Around The Web

Share this: