Facebook Ads and the Learning Phase

You recently started a Facebook ads campaign. Your ads aren’t performing as well as you had hoped. Your impulse will be to make a change or stop the ads entirely. Instead, you may want to wait. Why? The Learning Phase. You need to get through it first. Until then, your ads won’t perform to their full capability. Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads.…
Facebook Ads and the Learning Phase
Source: Great Facebook Feeds From Around The Web

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