Facebook Ads Edits that Trigger the Learning Phase

Your Facebook ads campaign is working great. It’s profitable. Then, you decide to make an edit. Your ad set re-enters the learning phase, and everything goes to hell. I’ve been there. It’s frustrating. And when it happens, I’m so mad at myself for making the change. What is the learning phase? From Facebook: The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set — so performance is less stable and cost-per-action (CPA) is…
Facebook Ads Edits that Trigger the Learning Phase
Source: Great Facebook Feeds From Around The Web

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