Facebook Campaign Budget Optimization Becomes Fixed Default

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. In short, you will no longer be able to set a daily or lifetime budget at the ad set level. Let’s dig into the details of what this means… The Announcement Facebook quietly announced this change within a Help Center post titled About Campaign Budget Optimization Migration. The two key takeaways: Your new and existing campaigns will start to move to Campaign…
Facebook Campaign Budget Optimization Becomes Fixed Default
Source: Great Facebook Feeds From Around The Web

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