Facebook Lead Ads and Organic Distribution

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. Today, let’s take a closer look at this as it relates to Facebook lead ads. Lead Ads Distribution When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. In some cases, this may be fine — even preferred. In most cases, though, advertisers may be surprised that this is happening. When creating your form, toggle over to the (often ignored) “Settings” tab. As you can see in the screengrab above, Facebook limits the audience…
Facebook Lead Ads and Organic Distribution
Source: Great Facebook Feeds From Around The Web

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