How Campaign Budget Optimization (CBO) is Performing Around The World

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons In preparing for our upcoming course on CBO, I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning. Here’s the bottom line: no one has CBO completely figured out just…
How Campaign Budget Optimization (CBO) is Performing Around The World
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