How to Compare Audience Sizes on Instagram vs. Facebook

Instagram continues growth at a fast pace, and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. With Instagram recently passing the 1 billion monthly active user mark, advertisers may wonder just how large is their potential Instagram target audience? Thankfully, there are tools available to help answer this question. We can use these to compare audience sizes on Instagram and Facebook. Why Does Audience Size Matter? We normally recommend you focus on specific objectives, rather than merely…
How to Compare Audience Sizes on Instagram vs. Facebook
Source: Great Facebook Feeds From Around The Web

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