How to Create Custom Metrics in Facebook Ads Reporting

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. What do you do? If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required. You can now create custom metrics inside Facebook Ads Reporting. Here’s how… Access Ads Reporting First, understand that Facebook Ads Reporting is not the same thing as the base reporting in Facebook Ads Manager. It’s often confused. You may not…
How to Create Custom Metrics in Facebook Ads Reporting
Source: Great Facebook Feeds From Around The Web

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