How to Manage Facebook Ad Frequency

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. But I wanted to focus on some specific ways that you can manage it. Let’s take a closer look… FIRST: Defining “High Frequency” Before we get started, we need to start with a definition of “high frequency.” I want to stress, as Lucas did previously, that there isn’t a set number of times reached over a…
How to Manage Facebook Ad Frequency
Source: Great Facebook Feeds From Around The Web

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