How to Target Referral Traffic with Facebook Ads

Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can target is their referral traffic. How much of your traffic comes from Google? From Instagram? From somewhere else? Are the behaviors, needs, and expectations of these people different from your typical visitor? Knowing the referral source could allow you to create advertising that caters specifically to their needs. I have admittedly long taken for granted that not everyone has the ability to create referral Custom Audiences. I’ve been able to do this for years. It’s not because I have access…
How to Target Referral Traffic with Facebook Ads
Source: Great Facebook Feeds From Around The Web

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