How to Use the Reach Objective for Website Remarketing

Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot. Thanks to Facebook’s constantly improving machine learning, the Conversion objective, using optimization for purchases, has become the go-to campaign objective for direct response advertisers. However, when implemented correctly, there is one campaign objective that is often overlooked for website remarketing: Reach. Why Use the Reach Objective? Before we cover how to create this type of campaign, we need to first understand why we are…
How to Use the Reach Objective for Website Remarketing
Source: Great Facebook Feeds From Around The Web

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