Many manufacturers don’t believe they need to consider lead generation. They say their regular clients have been with them for a long time and that new business comes via word of mouth and referrals.
And, if you really don’t need to grow your business, you might be happy to stick with those tried and trusted methods.
However, if your order book is starting to show gaps and your staff are sitting around idle, here are some stats from a recent Demand Generation Benchmark report that you might want to consider.
HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe and asked them about their clients.
Their findings showed that companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. These are also the top three investments reported by all survey respondents. The lowest investments are in telemarketing and traditional advertising.
Source: Lolly Feed