Figures from the US on social media for business from Constant Contact, who surveyed 2000 small businesses to investigate their attitudes to social media marketing.
According to their statistics, 81% confirmed that they are now using social media for business marketing and almost half of them revealed that it didn’t take too much time.
It would be interesting to see how UK companies view the medium – particularly the figures for the platform on which small businesses find it most effective to engage customers. Whilst our American cousins gave Facebook 86%, my own experience has been that this figure dropped dramatically after the adaptation of the Edgerank algorithm and the change of usage for small business marketing which meant that they could no longer communicate with those who had liked the page, other than through the Wall.
Even events became a problem area now that it is only possible to issue invitations to personal friends rather than people who have liked the page.
There seems to be a deliberate attempt to separate businesses from their established customer base and push them towards sponsored stories and Facebook ads.
I can only hope that things will improve with Google Plus ramping up the communication possibilities.
Social Media for Small Business
Whilst the big two still retain the high ground for SEO possibilities, when it comes to Social Media for Business, for me, Twitter is becoming a far more effective way to meet and engage with business owners who might eventually become customers. This fact was confirmed by the surveys findings where 60% found Twitter effective in reaching potential clients, up by 13% from the figures they gathered six months previously. The appreciation of Linked In had also increased by the same amount, whereas Facebook had only risen by 4%.
Tags: social media for small business
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on Tuesday, December 27th, 2011 at 10:45 am
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