A 2009 survey by Alterian discovered that 66% of companies will be investing in social media marketing for business strategy in 2010.
Listening first and then communicating and engaging have become “musts” for any successful social media campaign and a large proportion of those companies plan to utilise more than 20% of their traditional direct marketing budget in social media.
However, it’s all very well saying that but how should a small local business get the best out of any social media interaction? We know that just bombarding potential customers with direct messages or continually linking to products just turns their attention away so what’s the best method of engaging and connecting?
Here’s a great post that talks about how to integrate social media marketing for business with traditional advertising methods.