Facebook Ads Inspect Tool: A Guide

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View), you’ll find it at the ad set level. While an ad set is selected, click the magnifying glass icon at the far right. That will open the Inspect Tool’s various charts and graphs. This information can help you diagnose issues related to auction competition, audience overlap,…
Facebook Ads Inspect Tool: A Guide
Source: Great Facebook Feeds From Around The Web

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How to Use Short Videos to Turn Prospects Into Customers

Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service. Why Use Short, Fact-Based Video? According to […] The post How to Use Short Videos to Turn Prospects Into Customers appeared first on Social Media Marketing | Social Media Examiner.
How to Use Short Videos to Turn Prospects Into Customers
Source: Great Social Media Feeds From Around The Web 1

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How to Use Facebook Messenger Ads to Generate Leads

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone. But it’s a very good option for advertisers who struggle collecting leads the conventional ways. Create a Messenger Ad to Generate Leads At the campaign level, select the Messages objective. Set up targeting and placements as you normally would. Under Optimization, select Leads. Facebook will then show your ads to people most likely to generate leads. Between ad setup…
How to Use Facebook Messenger Ads to Generate Leads
Source: Great Facebook Feeds From Around The Web

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How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important […] The post How to Onboard Social Media Marketing Clients: A Checklist for Consultants appeared first on Social Media Marketing | Social Media Examiner.
How to Onboard Social Media Marketing Clients: A Checklist for Consultants
Source: Great Social Media Feeds From Around The Web 1

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Example: Reach Optimization and Conversions

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach. It’s very effective at reaching a hot and engaged audience that is likely to provide results. Let’s take a closer look at what I’m doing with Reach and the results…
Example: Reach Optimization and Conversions
Source: Great Facebook Feeds From Around The Web

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