Is Your Website Working For Your Business?

A couple of people from the manufacturing sector have asked questions on LinkedIn about what people think of their new website.

The responses from their connections were all very positive about the look and feel – except for mine which was “Do you have Google Analytics on there?”  

In both cases, although the owner of the website said yes, I could see no Google Analytics tracking code showing in the source code of either site.

Ah, Jo, I hear you cry, I don’t want to be bothering with all that stuff. And my response would be But you have just spent a fortune on a website, why would you not want to know that it was working to help you achieve your business goals?

No analytics means no data.  No data means you have no idea how many visitors are coming to the site.  

Change the way you view your website and turn it into a 24/7 marketing tool for your business that doesn’t need a pension or take holidays.  Read on to find out what you need to be measuring.

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How do you know if your website is working?

The thing is, it’s not all about look and feel – although that is still important.  There are actually 5 Key Performance Indicators (KPIs) which will give you the answers you need to see if your website is working for your business.  These should be monitored carefully.


Is Your Website Working For Your Business?
Source: Lolly Feed

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Instagram Contests: Tools and Tips for Marketers

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Do you want to increase engagement on Instagram? Have you thought about Instagram contests? Instagram contests are a great way to get people talking about your business and increase your followers. In this article you’ll discover tools and tips to help marketers run a successful Instagram contest. #1: Follow Contest Rules When you’re hosting or […]

This post Instagram Contests: Tools and Tips for Marketers first appeared on .
– Your Guide to the Social Media Jungle

Instagram Contests: Tools and Tips for Marketers
Source: Great Social Media Feeds From Around The Web 1

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LAST CHANCE TO GET £4K to Bring Your Digital Marketing In-House

I am reminded that Essex County Council are still promoting a funding programme for Essex businesses which is finishing on 31 March 2016.

The Digital Skills for Growth programme enables Essex businesses to receive up to £4,000 for each employee they hire to go towards developing their digital skills. As long as the employee is an Essex resident and going into a digital based role, they can cover 70% of the course fee for any training that will enhance their skills and help your business to grow.

Recruit or promote a digital marketer

Yes, you heard that right!  If you employ a person to take on your digital marketing, you can get £4000 worth of FREE training – providing you stump up the remaining 30%.

An alternative is to move an existing employee into the Digital Marketing role and take on a new employee to fill that existing employee’s role.  Yes, you are still eligible for a grant to cover 70% of any training costs.

Who can train your digital marketing employee?

The types of courses which are covered by the funding include:  Digital Marketing, Social Media and SEO and, of course, Lollipop are your favourite local supplier for all of these.

What industries can apply for the Digital Skills for Growth funding?


LAST CHANCE TO GET £4K to Bring Your Digital Marketing In-House
Source: Lolly Feed

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Snapchat Rolls Out Add Me URLs: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Makes Adding People Easier With Profile URLs: Users can copy their “unique URL or instantly share it […]

This post Snapchat Rolls Out Add Me URLs: This Week in Social Media first appeared on .
– Your Guide to the Social Media Jungle

Snapchat Rolls Out Add Me URLs: This Week in Social Media
Source: Great Social Media Feeds From Around The Web 1

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Will Inbound Marketing Work For Manufacturers?

Reading this great blog post about whether Inbound Marketing will work for Traditional Markets in the US, I was reminded of some of the manufacturers and engineers that we have spoken to recently here in the UK.

Many of these old-school businesses have been around for decades but have only just upgraded their websites to more modern, mobile friendly versions.  

However, the majority are still just using them as an online static brochure.  A place on the internet where they can send ANYONE who might be interested.

Why Engineers need to embrace the Internet


Will Inbound Marketing Work For Manufacturers?
Source: Lolly Feed

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