SearchCap: AdWords Snippet Extensions, Google Antitrust & Google Featured Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

The post SearchCap: AdWords Snippet Extensions, Google Antitrust & Google Featured Snippets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: Great SEO Feeds From Around The Web 2

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Lead Generation Stats For Manufacturers

Many manufacturers don’t believe they need to consider lead generation.  They say their regular clients have been with them for a long time and that new business comes via word of mouth and referrals.

And, if you really don’t need to grow your business, you might be happy to stick with those tried and trusted methods.

However, if your order book is starting to show gaps and your staff are sitting around idle, here are some stats from a recent Demand Generation Benchmark report that you might want to consider.  

HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe and asked them about their clients.

Their findings showed that companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. These are also the top three investments reported by all survey respondents. The lowest investments are in telemarketing and traditional advertising.


Source: Lolly Feed

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Be a Better Copywriter: 7 Lessons From 4 Legendary Books

copywriting

Although digital copywriting is relatively new, copywriting has been used for hundreds of years to sell products.

Some of the best books on copywriting I have ever read were written decades ago. Some are even older than that.

And it’s a shame that they don’t get the attention they deserve—mainly because we often equate new with better.

But a lot of the new marketing and copywriting lessons and techniques you read about on blogs aren’t new at all.

In this article, I’m going to break down seven lessons from the following four books:

In my mind, these four books have all achieved legendary status.

Every section of each book is gold, which is why I encourage you to read them.

That being said, I’ve picked out some of the most important lessons that I think will apply to your online marketing and business. I’ll bring any dated advice into the 21st century with some current examples of it in action.

Let’s get started… 

Read more here
Source: Great SEO Feeds From Around The Web 2

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Bulk Deleting Messages From Horde

The post Bulk Deleting Messages From Horde appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

Be aware that Horde’s clunky and hard to use system has become even more incomprehensible. I had a site that was attacked by a bot sending out hundreds of email messages and, when the attack was stopped, it left all those messages in the Horde inbox of my client’s email. So how to bulk delete… Continue reading

The post Bulk Deleting Messages From Horde appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

Source: Lolly Feed

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