Lessons from the SSI UK, Redcar steel works failure

Hammered by a lethal blend of cheap Chinese imports, high energy prices, a strong pound and reduced demand, the British Steel industry is in big trouble.

 The Redcar steel works on Teeside, SSI UK, has gone into liquidation with 2200 jobs lost. Owner, Sahaviriya Steel Industries, said it was unwilling to sustain rising losses. Meanwhile, Tata Steel UK announced the loss of 1200 jobs at three sites, Scunthorpe, Dalzell and Clydebridge as part of a winding down of the long products side of the business in Europe. Tata is struggling to compete. The British Steel Industry is in trouble!


Lessons from the SSI UK, Redcar steel works failure
Source: Lolly Feed

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Manufacturing Sales – Fear, Ignorance & CRMs

The recent Hubspot State of Inbound 2015 data highlighted a couple of interesting stats relating to salesmen, spreadsheets and technology.  

Unsuccessful sales teams are 2x more likely to use Excel, Outlook or Physical files to store lead and customer data

Along with:

46% of Salespeople Store Lead & Customer Data in Physical Files

Why Manufacturers Don’t Use CRMs

The first question to ask is actually, do the sales teams that work on behalf of manufacturers know what a CRM is?  


Manufacturing Sales – Fear, Ignorance & CRMs
Source: Lolly Feed

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IFAs Want Millennials, But They Aren’t LinkedIn to their Mindset

We were asked whether Inbound Marketing could help a business from the financial services industry.

And, of course, the answer is a resounding yes.  Particularly for those IFAs who are looking to target Millennials.  

What is a Millennial?

It’s someone born between 1981 and 1997. A survey in 2007 by Research and Markets in Dublin put the number of UK Millennials (sometimes know as Generation Y) at 9.7 million – 19.6% of the total adult population.


IFAs Want Millennials, But They Aren’t LinkedIn to their Mindset
Source: Lolly Feed

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WIBN Women In Business Networking Events

The post WIBN Women In Business Networking Events appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

WIBN is the Women In Business Network and they are committed to helping female business owners to grow. How WIBN Networking Events have helped me Being able to meet up regularly with a group of like-minded business women has been incredibly helpful. They support each other, help with speaking and presenting in public as well… Continue reading

The post WIBN Women In Business Networking Events appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

WIBN Women In Business Networking Events
Source: Lolly Feed

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Email Marketing Faux Pas – The Dangers of Using Outlook

If you’re using Outlook or some other similar platform to send out bulk emails, you could get yourself into a lot of hot water.

Here’s a classic example of an email marketing faux pas that arrived in my inbox last week from a local beautician.

How to irritate your customers by showing their personal emails to all your other customers

To: List of the personal email addresses of 160 clients all showing to every recipient.

Offer containing several typos

I was not terribly impressed but these things happen.   And I had this vision of a receptionist at the business looking at the computer with horror at what had just happened.

The following day, I received a second message from them

To: List of the personal email addresses of 160 clients – again listing the personal email addresses of their entire database


Email Marketing Faux Pas – The Dangers of Using Outlook
Source: Lolly Feed

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