Inspire 2015: South Essex Innovation Programme

Taking place from Thursday 19th – Saturday 21st November 2015 as part of Global Entrepreneurship Week, the free Inspire 2015 event will bring together entrepreneurs and innovators.

Unlike the normal B2B events you are used to, it will be participative and interactive – an innovation in itself for B2B events.


Inspire 2015: South Essex Innovation Programme
Source: Lolly Feed

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Competitive differentiation – manufacturers must STOP copying!

UK Manufacturers have not embraced digital marketing. Many have out of date websites or no website at all. Clearly, these companies are missing an opportunity to eek out a competitive advantage over the many manufacturing Luddites stuck in the 20th century!

The trouble is, even those companies who have a modern website are struggling to use their website effectively. All too often UK manufacturers follow the competition rather than strive to be leaders of the pack. Again there’s an advantage to be had, a competitive differentiation advantage. This blog post gives you simple to use tips that will make YOU stand out from the competition.


Competitive differentiation – manufacturers must STOP copying!
Source: Lolly Feed

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Lessons from the SSI UK, Redcar steel works failure

Hammered by a lethal blend of cheap Chinese imports, high energy prices, a strong pound and reduced demand, the British Steel industry is in big trouble.

 The Redcar steel works on Teeside, SSI UK, has gone into liquidation with 2200 jobs lost. Owner, Sahaviriya Steel Industries, said it was unwilling to sustain rising losses. Meanwhile, Tata Steel UK announced the loss of 1200 jobs at three sites, Scunthorpe, Dalzell and Clydebridge as part of a winding down of the long products side of the business in Europe. Tata is struggling to compete. The British Steel Industry is in trouble!


Lessons from the SSI UK, Redcar steel works failure
Source: Lolly Feed

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Manufacturing Sales – Fear, Ignorance & CRMs

The recent Hubspot State of Inbound 2015 data highlighted a couple of interesting stats relating to salesmen, spreadsheets and technology.  

Unsuccessful sales teams are 2x more likely to use Excel, Outlook or Physical files to store lead and customer data

Along with:

46% of Salespeople Store Lead & Customer Data in Physical Files

Why Manufacturers Don’t Use CRMs

The first question to ask is actually, do the sales teams that work on behalf of manufacturers know what a CRM is?  


Manufacturing Sales – Fear, Ignorance & CRMs
Source: Lolly Feed

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IFAs Want Millennials, But They Aren’t LinkedIn to their Mindset

We were asked whether Inbound Marketing could help a business from the financial services industry.

And, of course, the answer is a resounding yes.  Particularly for those IFAs who are looking to target Millennials.  

What is a Millennial?

It’s someone born between 1981 and 1997. A survey in 2007 by Research and Markets in Dublin put the number of UK Millennials (sometimes know as Generation Y) at 9.7 million – 19.6% of the total adult population.


IFAs Want Millennials, But They Aren’t LinkedIn to their Mindset
Source: Lolly Feed

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