When great website ideas fail your manufacturing business

I salute manufacturers who search for great website ideas, far too many don’t. There are still those that think a website built by a friend of the founder when the company was formed is sufficient. These out of date dinosaurs just don’t cut it. So I salute those bucking the trend.

A great website design is critical to grab the attention of your visitor but it is not enough to retain that attention. Your research can involve wading through hundreds of spectacular website design ideas but whichever fantastic design you choose will only hold a visitor’s interest for so long.

Loads of great website ideas

Of the gazillions of brilliant website ideas out there, the minimalist  Less Is More approach is one favoured by many web designers and a great choice. A minimalist website layout can look clean and breathtakingly elegant while making it easy for the user to find what they are looking for. 


When great website ideas fail your manufacturing business
Source: Lolly Feed

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Engineering – What Next?

Jon and I attended the Engineering – What Next? event, part of the Chelmsford Ideas Festival at Anglia Ruskin University in Chelmsford last week.

First off was a networking event.  Despite wine and nibbles, only about 9 people were at the gathering which preceded the presentation and three of those were presenters.

This rather highlighted one of the major problems in engineering today – most engineers don’t actually seem to come out into the daylight and meet people.


Engineering – What Next?
Source: Lolly Feed

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Manufacturing Websites Lack Purpose – Losing Leads and Sales

Unfortunately Manufacturers just aren’t with the times.

I was recently wading through dozens of manufacturers’ websites, as part of an active drive to nudge manufacturing businesses into the 21st century. I came across some horrendous websites. 

Not just in design, even the best websites can have their flaws, but importantly the purpose was missing. So let’s take a step back and think about who your website is for? Say the answer to yourself now.


Manufacturing Websites Lack Purpose – Losing Leads and Sales
Source: Lolly Feed

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Inspire 2015: South Essex Innovation Programme

Taking place from Thursday 19th – Saturday 21st November 2015 as part of Global Entrepreneurship Week, the free Inspire 2015 event will bring together entrepreneurs and innovators.

Unlike the normal B2B events you are used to, it will be participative and interactive – an innovation in itself for B2B events.


Inspire 2015: South Essex Innovation Programme
Source: Lolly Feed

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Competitive differentiation – manufacturers must STOP copying!

UK Manufacturers have not embraced digital marketing. Many have out of date websites or no website at all. Clearly, these companies are missing an opportunity to eek out a competitive advantage over the many manufacturing Luddites stuck in the 20th century!

The trouble is, even those companies who have a modern website are struggling to use their website effectively. All too often UK manufacturers follow the competition rather than strive to be leaders of the pack. Again there’s an advantage to be had, a competitive differentiation advantage. This blog post gives you simple to use tips that will make YOU stand out from the competition.


Competitive differentiation – manufacturers must STOP copying!
Source: Lolly Feed

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