How To Publish A Post On LinkedIn

The post How To Publish A Post On LinkedIn appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

Are you a confident blogger? Then you should publish LinkedIn posts on a regular basis. These are different to status updates where you share links and images. Publishing posts is about longer content that addresses a problem people have and establishes you as an expert with some answers. Don’t just sell in your LinkedIn published… Continue reading

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How To Publish A Post On LinkedIn
Source: Great Feeds From Around The Web

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Google Business Listing Scammers Hit The UK

The post Google Business Listing Scammers Hit The UK appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

One of my clients emailed me about a call informing them that your Google listing will expire today. I called the number and eventually got a call back. Online Content Management Services say that they are in partnership with Google and that by paying them £249 per month, your business will show up in the… Continue reading

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Google Business Listing Scammers Hit The UK
Source: Great Feeds From Around The Web

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How Long Should It Be? [INFOGRAPHIC] For Social Media Users Everywhere

The post How Long Should It Be? [INFOGRAPHIC] For Social Media Users Everywhere appeared first on Lollipop Local: SEO Services | Social Media Optimisation.

Buffer and SumAll have produced a great infographic with the the answer to the often asked question How Long Should It Be? as it applies to social media. Whether you’re talking blog titles, tweets, youtube video lengths, slideshare durations, this image has the answers. Need answers about Blogging, SEO, Social Media, Google Analytics, Adwords? Book… Continue reading

The post How Long Should It Be? [INFOGRAPHIC] For Social Media Users Everywhere appeared first on Lollipop Local: SEO Services | Social Media Optimisation.


How Long Should It Be? [INFOGRAPHIC] For Social Media Users Everywhere
Source: Great Feeds From Around The Web

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Social Media Marketing for Small Business

When you mention social media to small business owners, there is a strong misconception that it is some sort of get rich quick scheme, an instant method of getting you in contact with a whole bunch of potential clients who will all be clamouring to buy your product/service.

That’s the point at which I have to start explaining the basics about personal communication and connection, the sharing of free information and giving value, building trust before anyone will even think of going to your website to check out the products or services that you, as a small business, can offer.

Here’s a great article that explains the four types of social media tools and the best ways to use them if you want to succeed in marketing your small business through social media.

Social Media and Small Business

Unless you’ve been hunkered under a rock or in the back of a cave, you’ve at least heard the term “social media.” Depending on your perspective, social media either represents the fall of western civilization or the perfect marriage of people and technology.

The term “social media” actually refers to 4 specific types of tools.

The first type, “social connection sites” like Facebook and Linked In, allow users to make, share, build, and interact with social contacts online.

The second type, “social stream of consciousness” sites like Twitter, allow users to share their thoughts quickly and easily (regardless if anyone actually cares).

The third type of tool, “social bookmarking” sites such as Digg.com and Delicious.com, let users share and rate individual sites and other media.

The fourth type of social media tool involves sites like Kongregate.com or games such as Farmville which contain “social features” to link users together.

In theory, users of social media link up, interact, and use the sites and tools as their creators intended. And, if your intentions are strictly about keeping up with friends or professional contacts you actually know in the real world, you can easily use social media to do just that. However, once you try to go beyond just networking with people you know (and the people they actually know), the world of social media gets murky fast. Though powerful and effective when used correctly, social media quickly becomes a never-ending rabbit hole of time, energy, and effort, especially for small business owners.

If you want to use social media to build your small business, keep the following in mind at all times.

Create Dialogue

Most businesses mistakenly use social media as a one-way communication tool. In fact, this represents the core mistake anyone makes with social media. You must use Facebook, Twitter and LinkedIn to create a real dialogue – a real exchange of communication. To do that, you can’t follow 20,000 people or have 50,000 friends. Bottom line, if the communication isn’t authentic, you’re fooling yourself that it’s actually worth doing in the first place.

Gather Intelligence

Members of your target audience hold the key to your success, not the other way around. Use social media communication to get direct input from people on your products and services. Get them to tell you their hopes, fears and problems and, more importantly, how you can help them. While building your following, you can use social media search tools (like twitter.com/search) to spot trends and problems you can solve.

Watch Your Time

Most of what you need to accomplish with Facebook and Twitter can happen in less than 15-20 minutes per day. Any more time than that is a waste of precious time. Until and unless you can track business directly to your social media activities, keep a tight rein on you time.

Share Value & Fun

The number one reason anyone sends their friends or comes back to you themselves is because of value. Always remember: nobody really cares about you and your business, they only care about what your business can do for them. Share information and news others can use and you’ll build a list of meaningful contacts. Put out a stream of useless drivel or “quotes of the day” and you might as well not even sign up for a Twitter account.

Bottom line: social media tools are just that, tools. You will not get rich overnight just because you signed up for a Twitter account, nor will you get inundated with business because you hang out a shingle on LinkedIn. You can, however, experience real results if you use these sites as originally intended: to create meaningful connections with real people.

About the Author
Jim Edwards http://www.smallbusinessmarketingweekly.com

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