The Limitations of the Boost Button

I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button. Facebook throws it at you every time you drop a post on your Facebook page. It’s enticing. Facebook has actually done a good job of improving it. But, it’s not sufficient. It’s fine as an “easy button” for beginners. That’s all it’s meant to be. Because you’re missing so many features, so much functionality, and so many options behind…
The Limitations of the Boost Button
Source: Great Facebook Feeds From Around The Web

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